It’s time to optimize your content for 2022. To perfectly optimize your content you need to consider many elements. First, ask yourself these questions: Where is search marketing heading? How can I make my content easily visible to my target readers? How can I be SEO-friendly? Does my content engage my audience?
The Rules Of The Game Are Changing- Learn Them Before Anyone Else!
In the not so distant past, content rich in keywords were rewarded; today search engines have turned the game upside down by giving more importance to the quality and relevance of content. So, if you are creating your first marketing strategy, make sure that your content is informative, interesting and relevant. Keep in mind that you can’t fool Google and the other big search engines.
Google’s new algorithm evaluates whether your content should matter in search results, using data such as: time spent on a page, bounce rate, shares, and other indicators that measure like real people use that content. Knowing and being familiar with these indicators is therefore a fundamental and necessary aspect to optimize your content.
Create a Good And Relevant Content
Under the laws of marketing, creating experiences that are relevant to your target audience is the best way to gain customers and readers. Make sure your content speaks directly to your audience: talk to your readers and in their language, choose the topics that matter to them, try to meet their needs and provide simplified solutions to their problems. Always consider the experience of your readers. The content must be about something your audience wants to read. Don’t forget to engage with your readers and value their voice.
Don’t Neglect SEO
While content quality and relevance are the most important factors for SEO today, you shouldn’t ignore the old optimization rules. Your content may be perfectly relevant, relevant and quality, but obviously they must be reachable through research. It is crucial to determine the keywords and search dynamics of your target audience. Therefore, try to know the keywords most used by your audience, so as to produce content that responds to their requests and that are displayed at the time of research on search engines.
Use Different Forms Of Content
To retain your audience and encourage sharing, it is very important to present content in various forms. First of all try to understand what the preferred form of your readers is: there are lovers of the “to-do” list, those who prefer videos, and others who prefer detailed texts, rather than videos or images, etc. The best strategy is to offer a variety of these forms.
Post To Multiple Channels
To ensure the visibility of your site, you need to exist on multiple channels. Remember that search isn’t just linked to Google, Yahoo, and Bing. The advent of social media and telephony applications has revolutionized the way people communicate, search and buy. To capture the attention of your audience, you need to understand where your audience resides: Facebook? Twitter? LinkedIn? Tumblr? Pinterest or Instagram.
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